Holy GEEZ! Have you seen this ad for Fluid Hair Salon in Edmonton, Alberta, Canada? Okay, let me just say straight out, this ad idea is messed up beyond all belief. How on earth did someone think that this could possibly be a good ad idea!
The owner of Fluid Salon, Sarah Cameron says, "Is it cutting edge advertising? Yes. Is it intended to be a satirical look at real-life situations that ignites conversation and debate? Of course. Is it to everyone’s taste? Probably not."
Um, what?? Is it cutting edge advertising? No. Other than showing up a beat up women and a mean looking dude, this looks like your typical crappy Vogue magazine ad. Blah. Satirical look at real life situations?? Huh? If by satire you mean "Ha! This woman with a black eye is hilarious! You should not look at her black eye though, you should be looking at her hair, which we did! Isn't that hair great?! We are such a great salon! She looks great even when beaten black and blue! We are awesome!" Is it to everyone's taste? I would seriously question anyone who likes this ad, or who decides to go to this frickin' salon based on this ad.
Sarah Cameron seems to believe this is art. Well, whatever. If she believes that, that is her view. Art, advertising, any way you cut it is a bad, bad idea for a campaign to promote a salon. Essentially it is a glorification of violence that make hip-hop videos look tame, selling a crap salon run by an arrogant women who seems to think her salon is adding to the artistic edginess of the world through a crappy paid advertising campaign. It is nothing more or nothing less. She got a New York ad agency to do this up for her. She has to justify spending those big bucks I suppose. "Abuse? No, no, no...ART! It's art! Controversy? Oh, THAT. Well, if it sells my salon, then I'm all for it! Look at me! Look at me! Look at my salon! You will love us and become life long customers because we spent all of this cash on an ad campaign from...NEW YORK CITY! Aren't we cutting edge?"
Ad agencies in New York don't make art. They make campaigns. They sell junk and ideas. They aren't interested in the viewer in anyway other than seeing them as a target audience who will buy stuff from their clients. That's what puts money in their pockets and what puts money in the pockets of the clients. Can they be artistic? Yes. Are they art? That's up for debate. Is this art? In the eyes of Sarah Cameron it is. So, ladies, be sure that after your man has beat you to a pulp that you go to Fluid Hair Salon! You will be so glad that you did because even though your man treats you like scum, Fluid Hair will make you feel alright, and you will look good even after a thorough beating!