Wednesday, June 24, 2015

Did Tesco Destroy Ramadan?

There appears to be a kerfuffle going on in the UK, although it is a low level one, where a customer spotted Smokey Bacon Pringles on a Ramadan Mubarak promotional display case in a Tesco store.

Now, the retailer has assured that the misplaced Pringles are now off of the display. But some people seem angry that Tesco would screw up so badly and promote Smokey Bacon Pringles as a Ramadan treat! This despite the fact there is no actual bacon in them. Perfectly halal. But, of course, it's the idea that matters.

Anyway, it would appear that the offending tubes of chips were found on the top shelf of the display. From the picture it appears that only about 5 or 6 tubes are there. So, I'm guessing this was a cheeky customer playing a prank as opposed to a major marketing error by Tesco. Yet, some of the news outlets that have reported it have made it out to sound like Tesco was deliberately marketing these deliciously bacony snacks directly to people who generally stay clear of bacon.

Well, the display stand used was provided by Pringles themselves and had a Ramadan Mubarak logo on it (the tubes of Pringles themselves did NOT). Now, it could have been an error by someone in the store, indeed, placing the wrong snacks on the display. But most likely it seems someone was probably playing a joke. It does not appear that Tesco OR Pringles OR anyone else is actually marketing Smokey Bacon Pringles to Muslims. But I guess trumping it up as a case of Tesco purposely wanting Muslims to buy Smokey Bacon Pringles makes it sound far more scandalous than it actually is.

Of course, this is all speculation. They haven't said that they are the ones who set it up as a marketing scheme. They admitted the Pringles were in the wrong place and fixed it. Of course Tesco isn't going to say "Some damn punk kids were playin' around with the Pringles again!". They fixed it, story over really. And no, I would say the number of people truly upset about this is low. And it is just a funny story. In fact, it's darn funny, if you really think about it. Delicious Smokey Bacon Pringles on a Ramadan display? HAHAHA! Oh, the hilarity! No? But, of course, the problem is, it now has me craving Smokey Bacon Pringles. Excuse me while I run to the store...and Ramadan Mubarak!


I KNEW I should have checked in with my all time favourite Muslim commentator, Mo Ansar, on this! Of course he would have something to say about it. And boy, did he.

Wow, he's really gone overboard on this issue. What was most likely a bit of prank by someone has got Mo saying that there is some kind of massive systematic failure (what system, I don't know), and to make it worse, he uses the hashtag #MuslimLivesMatter, almost as if he is equating this rather humourous display with the killing of innocent unarmed African-American's in the US. He's gone over the top on this one! Who knew that Smokey Bacon Pringles placed on a display stand was that heinous of a crime? You would have to be a Mo Ansar to see it this way. I'm sure if it was up to Mo, and it was the type of society he would want it to be, he would have someone's hand chopped off for this. After all, he doesn't seem interested in condemning the cutting off of limbs as punishment...)


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